Unlocking Africa’s Potential Through Tourism: The Role of Online Travel

By Josephine Wawira   The services sector, in particular tourism, is one of the major contributors to Africa’s economy through such functions as providing foreign exchange and employment. It is therefore crucial that governments and the private sector are increasingly working together to grow the sector, that accounts for approximately 7.8% of the African GDP.... Continue Reading →


Hospitality and tourism’s relevance to African markets

By Josephine Wawira The hospitality and tourism is an important sector for many developing countries, since it is one of the main foreign exchange earners and key exports component. In 2016, foreign visitors to Africa reached 58 million with a spending of USD 40.7 billion approximately 36.3%, and projected to reach 42.9bn by end of... Continue Reading →

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