Harnessing the power of technology to benefit African tourism businesses

By Josephine Wawira With an internet penetration rate of approximately 27% in Africa, there is yet a lot to be achieved; but this is an opportunity for tourism businesses to harness and benefit from. Players such as Jumia Travel are already in the forefront; which according to its CEO Paul Midy, the company is keen…Read more Harnessing the power of technology to benefit African tourism businesses

Best Conferencing Facilities in Africa 2017

By Josephine Wawira The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is booming in Africa, with countries investing millions of dollars to construct or renovate existing conference facilities. This is largely influenced by the recognition of the continent as a preferred tourist destination, not only for leisure but also for business. The just concluded Meetings…Read more Best Conferencing Facilities in Africa 2017

African tourism expected to grow further in 2017

By Josephine Wawira During the first half of 2016, the worldwide international tourist arrivals increased by 4% according to United Nations World Travel Organization (UNWTO), as compared to the period between January and June the previous year. Specifically, Sub-Saharan Africa is noted to be on an upward recovery curve at (+12%). This is a promising…Read more African tourism expected to grow further in 2017

The Role of NGOs in Africa’s Tourism

By Josephine Wawira Tourism is one of the largest sectors in Africa, contributing approximately 3.3% to the total Sub-Saharan Africa GDP, and forecast to grow, in terms of GDP contribution by 5.2% between 2016-2026 in the same region. Various stakeholders have contributed to this growth, among them Non-governmental organizations. Here are different major roles which…Read more The Role of NGOs in Africa’s Tourism