Jumia Travel launches a new feature to scale Facebook Messenger as a CS channel 

By Josephine Wawira   Africa’s leading online travel agency Jumia Travel has announced the launch of customer service for Messenger with Salesforce (world’s leader in Customer Relationship Management). Nairobi, Kenya - 19th July, 2017 – Facebook Messenger is now fully integrated in Jumia Travel’s system as a powerful channel for Customer Service. The integration of customer service…Read more Jumia Travel launches a new feature to scale Facebook Messenger as a CS channel 

Mobile-first Experience in the Hospitality Industry

By Josephine Wawira A report by IDC (International Data Center) indicates that Africa has steadily recorded an increased shipment of smartphones in every quarter, and the market is expected to double in volume, accounting for a third of all handset shipments by end of 2017. This will further bolster the number of customers preferring to…Read more Mobile-first Experience in the Hospitality Industry

Harnessing the power of technology to benefit African tourism businesses

By Josephine Wawira With an internet penetration rate of approximately 27% in Africa, there is yet a lot to be achieved; but this is an opportunity for tourism businesses to harness and benefit from. Players such as Jumia Travel are already in the forefront; which according to its CEO Paul Midy, the company is keen…Read more Harnessing the power of technology to benefit African tourism businesses

Travelling smart: Incentivizing customers through loyalty programs

By Josephine Wawira Surviving in a highly competitive hospitality industry calls for definitive strategies to acquire prospective customers and convert existing ones into loyal brand ambassadors. One of the approaches that continue to play a winning role for hotels and other industry players are customized loyalty programs that easily help convert one-off guests into returning…Read more Travelling smart: Incentivizing customers through loyalty programs

Increase your online traffic with these SEO tips

By Josephine Wawira Search Engine Optimization (SEO) has become a popular online marketing strategy for companies. Therefore, it becomes more than just the use of keywords, but also the ability to capture the reader's attention. Whether for a hotel business, a travel agent, a tourism organization, or any other player in the industry, it is…Read more Increase your online traffic with these SEO tips

Personalizing Hotel Guest Experience by Leveraging Tech

By Josephine Wawira Providing personalized experience to guests is key to having a competitive advantage in the hotel industry. For instance, if a guest requests his/her room to have a jacuzzi, they have a reason for that; perhaps immersing themselves in that tub is the best way for them to relax. If Wi-Fi is requested,…Read more Personalizing Hotel Guest Experience by Leveraging Tech