Harnessing the power of technology to benefit African tourism businesses

By Josephine Wawira With an internet penetration rate of approximately 27% in Africa, there is yet a lot to be achieved; but this is an opportunity for tourism businesses to harness and benefit from. Players such as Jumia Travel are already in the forefront; which according to its CEO Paul Midy, the company is keen... Continue Reading →

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Personalizing Hotel Guest Experience by Leveraging Tech

By Josephine Wawira Providing personalized experience to guests is key to having a competitive advantage in the hotel industry. For instance, if a guest requests his/her room to have a jacuzzi, they have a reason for that; perhaps immersing themselves in that tub is the best way for them to relax. If Wi-Fi is requested,... Continue Reading →

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