Harnessing the power of technology to benefit African tourism businesses

By Josephine Wawira With an internet penetration rate of approximately 27% in Africa, there is yet a lot to be achieved; but this is an opportunity for tourism businesses to harness and benefit from. Players such as Jumia Travel are already in the forefront; which according to its CEO Paul Midy, the company is keen…Read more Harnessing the power of technology to benefit African tourism businesses

Personalizing Hotel Guest Experience by Leveraging Tech

By Josephine Wawira Providing personalized experience to guests is key to having a competitive advantage in the hotel industry. For instance, if a guest requests his/her room to have a jacuzzi, they have a reason for that; perhaps immersing themselves in that tub is the best way for them to relax. If Wi-Fi is requested,…Read more Personalizing Hotel Guest Experience by Leveraging Tech