Harnessing the power of technology to benefit African tourism businesses

By Josephine Wawira With an internet penetration rate of approximately 27% in Africa, there is yet a lot to be achieved; but this is an opportunity for tourism businesses to harness and benefit from. Players such as Jumia Travel are already in the forefront; which according to its CEO Paul Midy, the company is keen…Read more Harnessing the power of technology to benefit African tourism businesses

Revenue Management: an effective tool in attaining top line revenue outcome

By Josephine Wawira Are you selling the right product/service, to the right people, through the right channel, and at the right price? Basically, how viable does your Revenue Management place your business in the competitive industry? In the hospitality, travel, and tourism sectors, for instance, commoditization and intense competition rule the day. While players use strategies…Read more Revenue Management: an effective tool in attaining top line revenue outcome