Reviews and seamless payment methods take lead as drivers in online purchase

By Josephine Wawira   An analysis of the Q3 Customer Behavior and Online Trends released by Jumia Travel (Jumia Group) the leading online travel booking company, reveals insights into customer shopping habits and forecasts predictions for online hotel bookings. The report indicates that while desktop bookings still take lead in the flight and hotel booking... Continue Reading →

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Mobile-first Experience in the Hospitality Industry

By Josephine Wawira A report by IDC (International Data Center) indicates that Africa has steadily recorded an increased shipment of smartphones in every quarter, and the market is expected to double in volume, accounting for a third of all handset shipments by end of 2017. This will further bolster the number of customers preferring to... Continue Reading →

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