E-Commerce penetration in Kenya ramping up travel

By Josephine Wawira Online buying and selling of goods and services, online transactions, high mobile penetration, fast connectivity, a digital savvy population and an increased consumer spending power are among factors increasingly fueling the penetration and growth of e-commerce in Kenya. One of the sectors consequently effected by this disruption is the travel industry, in... Continue Reading →

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Jumia Travel Celebrates the Kenya Travel Awards 2018

Winners feted at a glamorous ceremony, according their commitment to the travel and hospitality industry Host: Josephine Wawira Nairobi, 2nd January- 2018 - Jumia Travel, Africa’s leading online travel agency, on 1st Jan celebrated the 2nd edition of the Kenya Travel Awards, that were marked by pomp and color at Fairmont the Norfolk Nairobi. The... Continue Reading →

Travel and Hospitality Trends to Dominate 2018

By Josephine Wawira 2017, Skift termed, “the year travel found its larger purpose in the world”. Though the year was marred by extreme economic and security uncertainties and instabilities across the board, from political upheavals, to the controversial Trump Travel Ban, the advancement of the industry is not a subject to be overlooked. Use of... Continue Reading →

Tourism’s prominence grows, as African governments position the sector in their agenda

By Josephine Wawira The tourism sector in Africa, which according to UNWTO saw an 8% increase in international arrivals in 2016, is progressively becoming prominent largely due to the increased commitment from governments. Possessing massive potential to foster positive change and transformation, it is timely that most heads of states and governments are seeing the... Continue Reading →

Africa’s Top 12 Food Picks for 2017

By Josephine Wawira   The food buzz in relation to tourism is at its peak, especially as the end year festivities close in. Families and friends will gather to celebrate the various holidays such as Christmas, and as tradition dictates, authentic and customary foods will be the top picks for many. Africa in particular will... Continue Reading →

Jumia Travel Opens Physical Agencies in Nairobi

By Lillian Gaitho Offline sales are still important. 45% of tour and attraction transactions are happening directly offline. This makes in-person exchanges a top channel for activity sales - Phocuswright, 2017 Growth of local travel market a key contributing factor - Kenya Tourism Board, 2016 report Need to create a seamless process for the customer... Continue Reading →

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