Reviews and seamless payment methods take lead as drivers in online purchase

By Josephine Wawira   An analysis of the Q3 Customer Behavior and Online Trends released by Jumia Travel (Jumia Group) the leading online travel booking company, reveals insights into customer shopping habits and forecasts predictions for online hotel bookings. The report indicates that while desktop bookings still take lead in the flight and hotel booking... Continue Reading →


Steady growth of internet penetration in Africa, a boost for e-tourism  

By Josephine Wawira Currently, there are approximately 345 million internet users in Africa, representing 9.3% of the total population and a penetration rate of 27.7%. These analytics presented in a hospitality report by Africa’s leading online travel agency, Jumia Travel, reflects the opportunity that lies for tourism and hospitality industry players in exploiting the internet... Continue Reading →

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