Steady growth of internet penetration in Africa, a boost for e-tourism  

By Josephine Wawira Currently, there are approximately 345 million internet users in Africa, representing 9.3% of the total population and a penetration rate of 27.7%. These analytics presented in a hospitality report by Africa’s leading online travel agency, Jumia Travel, reflects the opportunity that lies for tourism and hospitality industry players in exploiting the internet…Read more Steady growth of internet penetration in Africa, a boost for e-tourism  

Air transport, Africa’s most viable means of transport

By Josephine Wawira Africa accounts for only 3% of the world’s air traffic. ‘IATA’ predicts a stronger growth of 4.8% in passenger numbers in the next 5 years starting 2017, thanks to the increase of international flights into the continent. This is according to a recently published Hospitality Report for Africa by Jumia Travel, which…Read more Air transport, Africa’s most viable means of transport

Tourism and hospitality Industry patterns in Africa

By Josephine Wawira Jumia Travel & Accor Hotels give insights into Africa’s Hospitality Industry, 2017 Tourism in Africa is essential for both international and intra-border trade; apart from serving as a major employer by contributing 1 /10 jobs (UNWTO) the sector also serves a unique role in cultural integration and inter-mediation, therefore cementing the basis…Read more Tourism and hospitality Industry patterns in Africa

Barriers to facilitating travel in Africa

By Josephine Wawira Africa’s travel and tourism sector continues to make major strides, accounting for 7.8% of African GDP (US $ 165 billion) in 2016. However, there remains challenges that hinder simplification of travel especially for Africans travelling within Africa. Speaking during the just concluded INDABA 2017, Africa’s top travel show held in Durban -…Read more Barriers to facilitating travel in Africa

Importance of Africa’s middle class in the hospitality industry

By Josephine Wawira   The African Development Bank (AFDB) defines the “middle class” as a group of people that spends between $2 and $20 a day. This class is mushrooming globally, and its cumulative expenditure is a major contribution to the hospitality industry among other sectors. According to the Institute for Security Studies European Union…Read more Importance of Africa’s middle class in the hospitality industry

Explore Africa’s havens for bikers

By Josephine Wawira   Image by Daxiao Productions From mountain-biking to road cycling, BMX racing, or just leisure biking, Africa is an awe-inspiring destination for bikers across the world. With a topography that encompasses spiraling mountains, prairies, and thick forested cycling tracks that have formed over years of being trodden on by bicycle wheels. Wondering…Read more Explore Africa’s havens for bikers

Challenges facing Africa’s digital marketing

By Josephine Wawira   The African market has drastically revolutionized in the recent past, and 2017 is projected to experience colossal digital conversion. Organizations, corporations, and businesses both established and startups have grabbed the growth opportunities presented by online digital marketing; brought about by a change in basic assumptions of consumer habits. By Michail Petrov The…Read more Challenges facing Africa’s digital marketing