Barriers to facilitating travel in Africa

By Josephine Wawira Africa’s travel and tourism sector continues to make major strides, accounting for 7.8% of African GDP (US $ 165 billion) in 2016. However, there remains challenges that hinder simplification of travel especially for Africans travelling within Africa. Speaking during the just concluded INDABA 2017, Africa’s top travel show held in Durban -…Read more Barriers to facilitating travel in Africa

Travelling smart: Incentivizing customers through loyalty programs

By Josephine Wawira Surviving in a highly competitive hospitality industry calls for definitive strategies to acquire prospective customers and convert existing ones into loyal brand ambassadors. One of the approaches that continue to play a winning role for hotels and other industry players are customized loyalty programs that easily help convert one-off guests into returning…Read more Travelling smart: Incentivizing customers through loyalty programs

The wild inside the walls

By Josephine Wawira The blend of luxury and nature is quite intriguing especially when you can interact with the wild at the comfort of your chambers. I do not refer to kakemonos and other types of tapestries, but rather the elation of encountering wild animals in as a close meet as just inside the walls…Read more The wild inside the walls

The raging online battle between OTAs and hotels   

By Josephine Wawira As hotels consistently push for direct bookings, so are Online Travel Agents (OTAs) pushing to continue leading in the online hotel market. While this battle has been ongoing for some time now, the fact that the two are dependent for survival in the race for dominance is thought-provoking. So, what are the…Read more The raging online battle between OTAs and hotels   

Travel Like a Pro: How to create a personalized experience

By Lillian Gaitho Mass marketing is nothing new in the travel industry, and travel agents are known to design and sell “packages” heavily dependent on group rates, unfortunately taking up bare minimal in terms of individual preferences. More than not, this will lead to differences arising in the course of the itinerary for the unmet…Read more Travel Like a Pro: How to create a personalized experience

Trends shaping hospitality in the second quarter of 2017

By Josephine Wawira The first quarter of 2017 saw most of the predicted hospitality trends being implemented, and the second quarter is expected to experience further revolution of the existing as well as emerging ones. Phocuswright states that hotels represent nearly 40% of the global travel market. This represents great potential for hoteliers and other…Read more Trends shaping hospitality in the second quarter of 2017