Mobile-first Experience in the Hospitality Industry

By Josephine Wawira A report by IDC (International Data Center) indicates that Africa has steadily recorded an increased shipment of smartphones in every quarter, and the market is expected to double in volume, accounting for a third of all handset shipments by end of 2017. This will further bolster the number of customers preferring to…Read more Mobile-first Experience in the Hospitality Industry

Steady growth of internet penetration in Africa, a boost for e-tourism  

By Josephine Wawira Currently, there are approximately 345 million internet users in Africa, representing 9.3% of the total population and a penetration rate of 27.7%. These analytics presented in a hospitality report by Africa’s leading online travel agency, Jumia Travel, reflects the opportunity that lies for tourism and hospitality industry players in exploiting the internet…Read more Steady growth of internet penetration in Africa, a boost for e-tourism  

Air transport, Africa’s most viable means of transport

By Josephine Wawira Africa accounts for only 3% of the world’s air traffic. ‘IATA’ predicts a stronger growth of 4.8% in passenger numbers in the next 5 years starting 2017, thanks to the increase of international flights into the continent. This is according to a recently published Hospitality Report for Africa by Jumia Travel, which…Read more Air transport, Africa’s most viable means of transport

Tourism and hospitality Industry patterns in Africa

By Josephine Wawira Jumia Travel & Accor Hotels give insights into Africa’s Hospitality Industry, 2017 Tourism in Africa is essential for both international and intra-border trade; apart from serving as a major employer by contributing 1 /10 jobs (UNWTO) the sector also serves a unique role in cultural integration and inter-mediation, therefore cementing the basis…Read more Tourism and hospitality Industry patterns in Africa

Harnessing the power of technology to benefit African tourism businesses

By Josephine Wawira With an internet penetration rate of approximately 27% in Africa, there is yet a lot to be achieved; but this is an opportunity for tourism businesses to harness and benefit from. Players such as Jumia Travel are already in the forefront; which according to its CEO Paul Midy, the company is keen…Read more Harnessing the power of technology to benefit African tourism businesses

Travelling smart: Incentivizing customers through loyalty programs

By Josephine Wawira Surviving in a highly competitive hospitality industry calls for definitive strategies to acquire prospective customers and convert existing ones into loyal brand ambassadors. One of the approaches that continue to play a winning role for hotels and other industry players are customized loyalty programs that easily help convert one-off guests into returning…Read more Travelling smart: Incentivizing customers through loyalty programs