By Josephine Wawira The importance of technology in tourism and hospitality is at the center of the World Tourism Day (WTD) 2018, providing opportunities for innovation and preparing the sector for the future of work. According to UNWTO’s Secretary-General Zurab Pololikashvili, “harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community... Continue Reading →
By Josephine Wawira Technology is progressively becoming the backbone of the hospitality sector, and the impact is significantly being felt by hoteliers in their interactions with consumers. Below are some of the trends shaping the sector, as highlighted on the 2018 Jumia Travel Hospitality Report. Internet & Mobile penetration Mobile penetration in Kenya is 90.4%... Continue Reading →
True public relations roles no longer exist in destination marketing organizations.
If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues and superiors about the role of public relations in the destination marketing world.
I recently led an all-day workshop in New Orleans for the PRSA Travel & Tourism Conference, called “Social Media for PR”. In this sold-out workshop, I was able to share with other tourism professionals about how and why your public relations efforts should be working in partnership with your social media efforts – even though both are sometimes handled by two different people or teams.
And we’re live from NOLA! The pre conference workshops are off to a great start. Here’s @GathanDBorden with @VisitLEX sharing all the secrets on the best ways for PR and social to work together for successful campaigns #PRSATravelpic.twitter.com/cpMX9tZVde
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Sheds light on the various trends shaping the domestic travel and hospitality sectors By Josephine Wawira The Travel and Hospitality Sector in Kenya is essential for driving growth, providing foreign exchange, and creating employment to thousands of Kenyans. In 2017 the industry supported 1.1 million jobs (9% of total employment), and by end of 2018... Continue Reading →
By Josephine Wawira Data Source: UNWTO According to the recent UNWTO’s World Tourism Barometer, Africa consolidated last year’s robust results, led by Sub-Saharan Africa (+6%) while North Africa saw a 4% increase during the first quarter of 2018. International tourist arrivals also grew 6% in January to April 2018 compared to the same period last... Continue Reading →
By Josephine Wawira & Elizabeth Kiburu Just a glance at Kenya’s Gross Domestic Product (GDP) for 2016, one cannot miss the glaring shadow cast on Travel and Tourism. At 4% contribution to the country’s GDP, the sector takes up a major fraction of the economy, and foreign exchange - second only to Agriculture. Though this... Continue Reading →
Africa is the second most populous region, after Asia Pacific, and will add an additional 450 million people to the global total by 2030. Key contributors to growth will be Nigeria, the Democratic Republic of Congo and Ethiopia. Nigeria alone will add over 73 million people over the period, becoming the fifth most populous country... Continue Reading →
By Josephine Wawira Digital transformation has solemnly grasped the tourism industry, increasingly altering operations and customer relations in a sector that contributed 3.7% to Kenya’s GDP in 2017 and forecast to rise by 5.2% in 2018. The industry is experiencing a great deal of innovative disruption, with trends such as Virtual Reality (VR), Artificial Intelligence... Continue Reading →
Case Study: The Zehneria Portico By Elizabeth Kiburu & Josephine Wawira Kenya is largely viewed as a leisure destination. However, as Kenya takes on the new identity of being East Africa’s economic hub, it is continually molding into a business destination. Additionally, Kenya is globally getting recognized as the African New Technologies hub, therefore bolstering... Continue Reading →