The Impact of Technology and OTAs to the Hospitality Industry

By Josephine Wawira The importance of technology in tourism and hospitality is at the center of the World Tourism Day (WTD) 2018, providing opportunities for innovation and preparing the sector for the future of work. According to UNWTO’s Secretary-General Zurab Pololikashvili, “harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community... Continue Reading →

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Technology Trends Shaping the Hospitality Sector

By Josephine Wawira Technology is progressively becoming the backbone of the hospitality sector, and the impact is significantly being felt by hoteliers in their interactions with consumers. Below are some of the trends shaping the sector, as highlighted on the 2018 Jumia Travel Hospitality Report. Internet & Mobile penetration Mobile penetration in Kenya is 90.4%... Continue Reading →

“Why Tourism PR Professionals Should Be Fluent in Social Media”

Gathan D. Borden

True public relations roles no longer exist in destination marketing organizations.

If you were to stop reading right now, you’d have enough ammunition to have a conversation with your colleagues and superiors about the role of public relations in the destination marketing world.

I recently led an all-day workshop in New Orleans for the PRSA Travel & Tourism Conference, called “Social Media for PR”. In this sold-out workshop, I was able to share with other tourism professionals about how and why your public relations efforts should be working in partnership with your social media efforts – even though both are sometimes handled by two different people or teams.

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Using Technological Solutions to Drive Revenue

Case Study: The Zehneria Portico By Elizabeth Kiburu & Josephine Wawira Kenya is largely viewed as a leisure destination. However, as Kenya takes on the new identity of being East Africa’s economic hub, it is continually molding into a business destination. Additionally, Kenya is globally getting recognized as the African New Technologies hub, therefore bolstering... Continue Reading →

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