Sports Tourism: Golf, more than just a game

Vipingo Ridge Golf Course Globally, the sports tourism market is a fast-growing sector of the travel industry and equates to Ksh. 60.7 trillion a year. Closer home, the tourism, travel and hospitality sector directly contributed Ksh. 294.6 billion to the Kenyan economy in 2017, which is approximately 3.7% of the GDP; according to the Kenya... Continue Reading →

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Using travel to unplug and connect with nature for a stable mental life

By Josephine Wawira Our generation; tech savvy, mobile first, a middle corporate class etcetera. The titles go on and on and so are the high pressures of the life that comes with the labels. Unfortunately, such a vast percentage among us has become inherently predisposed to depression and all the burnouts that are brought about... Continue Reading →

Use of Innovative Technology in Designing Diverse Tourism Products

By Josephine Wawira Investment in new technology provides the tourism sector with opportunities for novelty, aimed at providing a platform for designing new and tangible tourism products.  Emphasis goes to integrating innovative initiatives into tourism management; instrumental in enhancing full tourist satisfaction, based on destination value and quality of service. In a statement by UNWTO... Continue Reading →

Jumia Partners with Amadeus to launch the first Flight Marketplace in Africa

                               ...As Jumia Flights sees explosive growth of 400% between July 2017 and July 2018. Nairobi, 27th September, 2018: In commemoration of World Tourism Day 2018, Jumia is at it again in the expansion of its Flights services, this time in partnership with Amadeus, a leading travel technology company. The partnership is the base for... Continue Reading →

Surge of the digital travel consumer

By Josephine Wawira The rise of the digital era has become fundamental in the travel and tourism industry. Digitalization is increasingly seen to empower travel consumers especially those seeking diversification and personalization for a remarkable experience. From the very initial stage of travel arrangements, the digital consumer seeks information key in deciding how, where, when... Continue Reading →

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