Surge of the digital travel consumer

By Josephine Wawira The rise of the digital era has become fundamental in the travel and tourism industry. Digitalization is increasingly seen to empower travel consumers especially those seeking diversification and personalization for a remarkable experience. From the very initial stage of travel arrangements, the digital consumer seeks information key in deciding how, where, when... Continue Reading →

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Tourism becomes the world’s third-largest export sector, generating US$ 1.6 trillion in 2017

By Josephine Wawira …. International tourist arrivals grew 7% in 2017, the highest increase since 2010: UNWTO The international tourism sector has seen uninterrupted growth in arrivals for eight straight years, with 2017’s growth being the highest since 2010; with a record performance of US$ 1.6 trillion. This represents an increase of 7%, according to... Continue Reading →

Promotion of Kenya’s tourism key to its growth

By Josephine Wawira Kenya’s tourism industry has undergone challenges such as the uncertainty surrounding the political landscape in 2017. Yet, its resilient performance has been impactfully felt on the Kenyan economy, directly contributing Ksh. 294.6 billion (USD 2.9 billion), which is approximately 3.7% of the GDP in 2017. By the end of 2018, the contribution... Continue Reading →

The Impact of Technology and OTAs to the Hospitality Industry

By Josephine Wawira The importance of technology in tourism and hospitality is at the center of the World Tourism Day (WTD) 2018, providing opportunities for innovation and preparing the sector for the future of work. According to UNWTO’s Secretary-General Zurab Pololikashvili, “harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community... Continue Reading →

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